The Invisible Social Enterprise: What Every Exec Needs to Know Today (readwriteweb)
In an article last year for the Sales Ops Council, I introduced the idea of
the "invisible social enterprise," how employees are already using social
networks to create real business value often without the knowledge of the
executive team.
Things have changed a lot over the past year: Salesforce.com chose "Social
Enterprise" as the theme for their Dreamforce 2011 conference, Google recently
released their Google+ social network to enterprise customers, and more
companies are using public social networks like Twitter as formal marketing
and support channels to their customers.
_Sponsor_
_Eryc Branham is the General Manager, Social Enterprise at Appirio, a cloud
solution provider that helps enterprises adopt, connect and extend cloud
platforms such as salesforce.com, Google and Workday. Follow him on Twitter
@erycbranham_
Today, most executives have not only heard of the social enterprise, they're
feeling compelled to make their enterprise, well.....social:
Sales Operations hold the keys to one of the immediate business cases for the
social enterprise: hyper sales productivity. By extending knowledge sharing
beyond the walls of the sales organization, collaboration platforms like
Chatter and Jive can radically transform the sales process and make the entire
company an extended sales team.
Marketing is living and breathing social; most Chief ...
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